H-E-B is betting Texas consumers will opt for a home state favorite.
The grocery chain announced Tuesday that it would begin selling ketchup and mustard branded by Whataburger, which like H-E-B is headquartered in San Antonio. Starting this summer, the fancy and spicy ketchup varieties will be on H-E-B shelves in 20-ounce bottles and the original mustard in 16-ounce bottles.
(from the Houston Chronicle, via MySA.com)
Not that I think the mustard and ketchup will taste any different than other varieties (except for the spicy ketchup, maybe), but I just like Whataburger. And seeing the familiar orange and white stripes brings to mind so many yummy memories.
Now, if HEB would just start selling Whataburger onion rings ......