SAN ANTONIO, Texas -- Mike Yuchnitz, the owner and pitch man for My Econo $39.95 Optical was arrested Saturday night and charged with solicitation to commit capital murder.(KSAT-12)
San Antonio Police Department officials said Yuchnitz attempted to pay someone a $5,000 down payment to hire another person to kill his wife.
If you've lived -- and watched TV -- in the San Antonio area for the past couple of decades, you've probably seen Mike Yuchnitz. Remember him? He was the guy who started his eyeglasses business and then began a series of constant advertisements featuring himself. At first, Yuchnitz was kind of fat, and he wore a white lab coat in his ads as he extolled the virtues of cheap spectacles. He seemed like an honest-to-goodness optician, and he always made sure to include "Retired USAF" on his titles bars in the commercials.
And then later he dropped some pounds, and he took to wearing colorful Nehru jackets and fedoras. But his eyeglasses were still $39.95, and he still promoted them eagerly on television. Eventually his son opened up some tattoo parlors, and there were even some locations in town that combined the My Econo $39.95 Optical with the tattoo shop under one roof. It was a unique and thoroughly strange partnership, but it was one that seemed to work for the Yuchnitzes.
It doesn't seem to be working so well now, though.